It’s not often that Roblox games make a splash – or perhaps a ‘smash’, in this case – in the real world, but Toikido’s newest Piñata Smashlings ad campaign is doing just that, one billboard at a time. The colorful ads reimagine iconic brand logos as confetti creations alongside Smashlings-themed slogans.
Piñata Smashlings is a free-to-play Roblox game from Toikido, a ‘creative, toy-led gaming studio’ founded and operated by some of the minds behind Moshi Monsters. In our Piñata Smashlings interview, founder and CEO Darran Garnham told us that Toikido endeavors “to sit right in the middle between physical toys and digital games” with its interconnected Roblox experience and physical plushies and toys.
This ad campaign cleverly uses logos and slogans from household brands like Adidas, Walmart, and Mcdonald’s to get consumers to remember the game’s name while showcasing the brand’s creativity with its piñata-themed spin. You can spot the billboards and digital ads around the globe from London to New York’s Times Square.