As a way to promote her new Christmas album and first studio album in five years, Roblox welcomes Cher to the metaverse platform in partnership with Gamefam. The 77-year-old musical icon aims to introduce a whole new generation of people to her music through this collaboration.
So how exactly is Cher diving into Roblox? Well, she’ll be taking a trip to Warner Music Group’s Harmony Hills of course! The celebrity roleplay experience previously known as Rhythm City previously hosted the Roblox Super Bowl concert featuring Saweetie, which has a 96% positive player rating. This makes it the perfect place for Cher to connect with younger fans and meet them where they are, rather than hoping that they’ll come to her.
Throughout the festive period, a mischievous elf is causing havoc across Harmony Hills and mixing up everyone’s presents. You must complete a series of four holiday-themed to unlock exclusive Cher-themed avatar items like tinsel hair and a decadent winter crown. All the while you’ll hear new tracks from Cher’s holiday album at various locations in-game and get to chat with the legend herself when you enter the game.